Experience
Accenture | the Dock, Global Center for Innovation
Product-UX & Service Design Director
2021 - present
Global Innovation Leadership: As a Design Director at the global innovation center of Accenture - The Dock, The Dock, I develop and execute forward-thinking innovation strategies that align with emerging industry trends and client needs.
Design Leadership: Mentored and guided multidisciplinary design teams to deliver impactful, user-centered solutions.
Portfolio Leadership: Managed one of three strategic portfolio streams, driving the delivery of AI driven high-value digital transformation initiatives.
People Leadership: Built high-performing teams through recruitment, capability mapping, and tailored development programs.
Global Digital and User Transformation Projects: Led design teams across transformative initiatives across industries, delivering innovative experiences for global clients.
Collaborative Business Partnering: Partnered with data scientists and developers within cross-functional teams to deliver integrated, technology-driven solutions.
Hands-on craft: Contribute through hands-on design, enjoing the oppportunity to get my hands dirty and stay active in the creative process.
Key achievements: In my 3 years in the role we launched 2 product services in to the market that are actively used by our clients in marketing and drug discovery.
Systems Design Capability Lead (Dual Role)
2019 - 2021
Leading Systems Thinking Capability: Implemented systems thinking methodologies that expanded the scope and impact of human-centered design practices.
Global Systems Thinking Lead: Directed global systems design initiatives, setting benchmarks and elevating standards across Fjord studios worldwide.
Capability Development / Training Strategy Lead: Created a comprehensive methodology library to standardize and scale systems thinking practices across 7 studios.
Global Systems Design Community Creation: Established and led a thriving global community to drive knowledge exchange and capability building.
Product & Service Design Lead (Dual Role)
2018 - 2021
Team Leadership: Managed cross-functional teams to deliver complex, end-to-end design projects with measurable impact.
Project Design Lead: Directed global design projects, ensuring alignment with strategic goals and delivering exceptional user experiences.
End-to-End Design Projects: Delivered design solutions from user research through prototyping to full implementation.
User Research: Conducted in-depth qualitative and quantitative user research to inform design strategies and drive innovation.
Key Achievements: One of my key projects— AI-driven Identity and Access Management tool—has been acquired by Ping Identity (ForgeRock), a leading access management software company, for integration with their enterprise client solutions. The solution provides 60% in access requests, revocations, and certifications
Accenture|Fjord Design Agency
Senior Product & Service Designer
2015 - 2018
Regional Design Project Leadership: As part of Fjord's - now, Accenture Song - I led design teams and innovation projects across Turkey and the Middle East for key clients in diverse industries.
Client Relationship Management: Built and nurtured relationships with major accounts, delivering tailored solutions for finance, telecom, and Industry 4.0.
Service Design & Workshops: Designed and facilitated service design workshops to drive client transformation and co-create impactful solutions.
Business Development & Strategy: Spearheaded new business initiatives through proposal pitching, workshop facilitation, and stakeholder alignment.
Key Achievements: Developed a comprehensive smart playbook for the Qatar government in collaboration with Accenture Strategy and Accenture Technology. The initiative involved designing 120 innovative smart city use cases. Key use cases were successfully developed and implemented ahead of the 2022 FIFA World Cup, showcasing advanced solutions to enhance urban efficiency, sustainability, and the overall event experience.
Kale Group
Product Manager
2012 - 2014
Product Lifecycle Management: Oversaw the end-to-end lifecycle of flagship products, from concept development to successful market launch at Europe's third-largest ceramic producer, Kale Group.
Strategic Design Partnerships: Collaborated with renowned Italian design studios to align product strategy with design trends.
P&L and Budget Oversight: Managed profit and loss responsibilities, ensuring financial performance and operational efficiency.
Cross-Cultural Collaboration: Bridged teams across Turkey and Italy, fostering strong collaboration for business and design excellence.
Studio Giovanni Levanti
Product Designer
2008 - 2009
User Experience Design: In my time in Studio Giovanni Levanti, I designed and developed user-focused solutions for furniture and lighting companies, prioritizing both form and function.
Client Communication Strategies: Created compelling communication materials in collaboration with Domus Academy to align with client goals.
Visualization & Prototyping: Produced detailed visualizations and prototypes for luxury brands like Diamantini & Domeniconi and Campeggi.
Creative Design Processes: Applied design methodologies to create innovative concepts tailored to client needs.
Education
Politecnico di Milano
2009 - 2011, MSc in Product Service Systems Design
Domus Academy
2006 - 2007, Master in Product Design
Bilkent University
2001 - 2005, BS in Business Administration & Management
Expertise
Product design · Service design · UI/UX · Design strategy · Product strategy · Systems design · Innovation strategy · Rapid prototying · Design research · Business design
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